Implications of a New Trump Presidency for European Businesses

7 november, 2024

🇺🇸 In a historic turn of events, Republican candidate Donald Trump has been elected as the United States’ 47th President. This decisive victory saw Trump win critical swing states and secure both the Electoral College and the popular vote—the first for a Republican since 2004.

With Republicans now holding control over the White House, Senate, and Congress, alongside a conservative Supreme Court majority, the political landscape has significantly shifted.

This election wasn’t without its challenges: bomb threats in battleground states like Georgia, extended voting hours, and fortified polling sites highlighted the intense security environment. Additionally, concerns over foreign interference, particularly from Russia and China, underscore an urgent need for enhanced cybersecurity—not only in the electoral process but for businesses worldwide.

What does Trump Presidency mean for the future of US policy and global security?

For European companies, Trump’s re-election could signal significant changes in trade policies, tariffs, and environmental regulation, potentially disruption supply chains and driving up energy prices. Geopolitical instability in regions like Eastern Europe and the Middle East may further complicate market dynamics.

In his first term, Trump struggled with gridlock, and only about 30 percent of his policy promises were fulfilled. However, with the Republicans now controlling Congress and the Senate, and having a majority in the Supreme Court, this second-Trump term will likely be more determined, focused, and impactful. Trump’s increased experience and confidence, coupled with stronger political backing, mean his policy agenda is more likely to be realised this time.

European businesses must act now to remain resilient, stay competitive, and capitalise on emerging opportunities in the light of this shifting political landscape

This means reassessing risk management strategies, adapting compliance systems, and optimising supply chain activities. Companies should expect and prepare for shifts in pricing and market dynamics and integrate geopolitical risks into their strategic planning considerations to stay ahead of the curve.

Read the full article to dive deeper into the implications of this pivotal election.

 

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Contact: Dominic Bowen

Previous articles related to the US election: Politiskt våld i USA och riskerna för europeiska företag

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